![]() Mattel Games’ UNO Nothin’ But Paper is the first recyclable UNO deck produced without cellophane in its packaging and a range of toys from Fisher-Price and Mega Bloks are being made from bio-based plastics. The company recently debuted its Drive Toward a Better Future sustainability program for the Matchbox brand and has issued sustainable updates to several products. ![]() Mattel is moving toward an overarching goal to use 100% recycled, recyclable, or bio-based plastic materials across all of its products and packaging by 2030. The 76-year-old toy company is launching a pilot program called Mattel PlayBack that is designed to recover and reuse materials in old toys for future Mattel products. For materials that cannot be repurposed as recycled content in new toys, Mattel PlayBack will either downcycle those materials into other plastic products or convert them from waste to energy. Once received, the toys will be sorted and separated by material type and responsibly processed and recycled. Consumers can visit the Mattel website to print a free shipping label that they can use to mail toys to Mattel at no cost. RELATED: State of the Industry Q&A 2021: MattelĪt the start, Mattel will accept products from its Barbie, Matchbox, and Mega Brands portfolio into the PlayBack program. Our Mattel PlayBack program is a great example of this, enabling us to turn materials from toys that have lived their useful life into recycled materials for new products.” “A key part of our product design process is a relentless focus on innovation, and finding sustainable solutions is one significant way we are innovating. “Mattel toys are made to last and be passed on from generation to generation,” says Mattel President and Chief Operating Officer Richard Dickson. While the company still encourages families to donate toys that are in excellent condition to organizations where they may continue to be played with and loved (schools, daycares, hospitals, etc) or passed along to the kids of family and friends, the Mattel PlayBack program is a way to extend the life of the materials once the toys have reached the end of their use. The recycling initiative seeks to extend the life of Mattel toys as part of a “ circular economy” in which the materials contained in Mattel toys can be recovered and reused to create new Mattel toys. ![]() Once collected, toys are separated by polymer type and cleaned (if necessary). The new program is designed to reclaim and recycle materials from old Mattel toys for future Mattel products. (NASDAQ: MAT) today announced the launch of Mattel PlayBack, a toy takeback program that will enable families to extend the life of their Mattel. is taking another step forward toward its sustainability goals with the launch of a new toy takeback program in the U.S. Mattel PlayBack is a toy take-back program that will enable families to extend the value of their Mattel toys once they are finished playing with them. Mattel PlayBack | Source: Mattel/The Toy Book ![]()
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